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Selected work
Twitter
Home Timeline
I designed machine learning-based interactions for Twitter’s core product, Home Timeline, to create personalized experiences on the platform.
I led the roadmap for Discovery and Browsing as the sole designer in this product area. I created a series of strategic positions Twitter can take to increase user follower graph and engagement so we can better serve the best content on the platform to our customers.
Shopify Shop App
Merchant Experiences
I joined Shopify in 2020 in the midst of the pandemic to support a mission I believe in personally. We helped entrepreneurs continue to build on their dreams and helped many achieve financial independence at a time when they needed to rely on us the most.
During my time at Shopify, I created the north star vision of the Shop App and oversaw the Shop Channel on the Shopify platform with a focus on native storefront customization, in-app marketing, analytics and store approval experiences. Shop Channel installs were up by 40% over this period.
Roadmunk
First Design System
I created Roadmunk's first Design System as the lead and sole designer on this initiative. Within 4 months, I worked closely with partners from product, engineering and marketing teams, and drove strategic conversations at the C-suite level to deliver a new set of design principles, typography, color, and components that align with the company's values.
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Previously
I spent most of my early career in Toronto helping early-stage startups create brand identities and designed go-to-market strategies as a marketer for Canada’s largest telecom corporation.
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